SHEBA JOY, a rising mobile gaming studio, has secured SAR 1,100,000 in a strategic pre-seed investment round led by Saudi venture capital firm Merak Capital, as part of its strategic investment round, fuelling their mission to create global hit games from Saudi Arabia to the world.
Founded in 2021, SHEBA JOY recently relocated its headquarters to Riyadh while maintaining an office in Dubai, aligning itself with Saudi Arabia’s ambition to become a global gaming hub under Vision 2030. The company has already published two titles and is preparing to launch four additional games in 2025, cementing its position as one of the region’s most active and ambitious studios.
Merak Capital’s investment in SHEBA JOY comes as part of its strategy to fuel the growth of the gaming sector in the MENA region. This partnership supports SHEBA JOY’s mission to create global hit games from Saudi Arabia to the world. The funding will enable the company to expand its production capabilities, attract top-tier talent, and develop commercially successful games that combine accessibility with depth.
“The MENA gaming industry is growing at an unprecedented pace, but there is still a shortage of content that truly represents our region while appealing to global audiences. With Merak Capital’s support, we are scaling our operations in Riyadh to deliver world-class titles that can compete internationally and contribute to Saudi Arabia’s vision of becoming a global gaming powerhouse.” Ebrahim Al Hussam, CEO of SHEBA JOY
With one of the youngest populations in the world, rising smartphone penetration, and strong government support, the MENA region is rapidly becoming one of the most dynamic gaming markets globally. By leveraging Merak Capital’s support and the momentum of Saudi Arabia’s gaming ambitions, SHEBA JOY aims to establish itself as a standout game company delivering engaging, culturally grounded experiences to a worldwide audience.