Fouad Darwish, CEO of Palms Sports, emphasized that partnering with Egypt’s Al Ahly Club goes far beyond a typical sports collaboration. Instead, it represents a strategic alliance with a cultural and developmental institution whose legacy spans generations across Egypt, the region, and the world.
“When we speak about Al Ahly,” he said, “we’re not just referring to a sports club. We’re talking about a school of excellence, discipline, and history. To truly honor its name, we would need multiple sessions just to capture its milestones and achievements.”
He highlighted that Al Ahly’s decision to appoint Palms Sports as the operator of its long-awaited Sports City—first envisioned in 1997—is the result of decades of trust and a recognition of Palms’ regional operational expertise.
Darwish added, “This isn’t just a milestone for Palms Sports. It’s a proud achievement for our national sports ecosystem and our beloved capital, which has championed our rapid growth. It also reflects the collective efforts that elevated Palms to this position in such a short time.”